Marketing and PR packages for smaller businesses.
Hit and run PR and marketing campaigns rarely work. To really build awareness and trust in your brand, marketing and PR activity needs to be consistent and sustained. If you want journalists to start trusting your views and customers to be persuaded to buy from you it’s going to take more than just a quick launch press release to build strong, positive perceptions of your company.
However, if you’re a small business, or just starting out, you may not have the budget or the inclination to retain a marketing or PR agency for several thousand pounds a month. You may consider running the marketing and communications yourself but I’m willing to bet good money that you’re already far too busy trying to grow your business and have little free time for twitter, press releases, blog posts, articles and other activity all aimed at lifting your company profile above that of your competitors.
So there you are then. You don’t have a massive marketing budget burning a hole in your balance sheet and you don’t have the time to do it yourself. You may as well forget all about the power of PR and social marketing.
Or maybe not.
Because you see, whilst 42 PR do work with some very big, well known clients we work with some smaller ones too and we’ve put together an affordable monthly package of activity designed to be a launch pad in marketing and communications to get your company ‘out there’ on the web, in the news and on social media.
Here’s what we can do…
First we’ll have a free, initial consultation to decide whether or not you’re in the right position to be embarking on some serious marketing and communications activity. If we think you’re right for the Small Business package we’ll crack on with the following:
We’ll set up a Twitter account for you and get you started building up your ‘followers’ and connecting with influencers and potential customers.
We’ll also set you up LinkedIn account and show you how it can be a powerful tool for developing your business.
Each month we’ll write a press release for you and distribute it to 50+ press release websites. This will have an immediate impact on your Google ‘footprint’ and with many of the sites including links back to your website it will give your search engine optimisation (SEO) a boost too.
If we all feel that the press release is genuinely newsworthy we’ll also distribute it to relevant publications, editors and journalists and endeavour to get you real press coverage for your news. Note here the word ‘newsworthy’. Just because you put something into a press release it doesn’t mean journalists will be queuing up to write about it. If it’s a good story we’ll be very happy to distribute it for you. However, sending out irrelevant press releases to journalists will not do you, or us, any favours.
Using your input we’ll write a weekly 250 word blog post for your website relevant to your business. Good quality, unique content on your website will really help your search engine optimisation (SEO) and a blog expressing your views will help you to build relationships with customers.
Each month we’ll also write a 400-500 word industry related article and distribute it to online article websites. This again will enhance your web presence and help your SEO.
All of this activity for just £399.00 per month plus VAT
Of course, marketing and communications comes in many different shapes and sizes and if this package doesn’t suit your business because you’re looking for more or less marketing and PR support, you want a website built or some copy written then we’ll be very happy to talk about all of those things too and put forward a bespoke proposal based on your individual requirements.
Email me at [email protected] if you want to get the ball rolling or just to arrange a chat.